Where itall began: Hampstead Heath lido
Back in 2016, while helping set up the Parliament Hill Fields Lido Community Café, I watched cold-water swimmers emerge from 5°C water looking lighter, brighter and somehow more themselves. It wasn’t fitness. It was a ritual — a way people reset from stress, midlife pressures and the relentlessness of everyday life.
Seeing that transformation planted the first seed: heat and cold together do something meaningful.
Learning the science behind sauna
Years later, creators like Sweaty AF helped me understand why sauna feels so grounding — especially for women in peri- and post-menopause.
In simple terms, heat exposure can:
With regular use, sauna has been linked to deeper sleep, steadier mood, improved metabolic health and long-term cardiovascular benefits. It’s a whole-body reset, not just a sweat.
(Always check medical guidance if you use HRT or have health conditions.)
Bringing the ritual to Pembrokeshire
As our beach house in Freshwater East took shape — a contemporary, low-impact home designed for clean air, comfort and calm — the idea returned:
What if we could offer the same grounding, restorative heat here by the sea?
Greenshutters already sits in a landscape that softens people: big skies, unpolluted sea air, the coastal path on the doorstep. Adding a sauna began to feel like a natural next step.
Why sauna matters to me personally
Midlife brings a new awareness of energy, stress and hormonal resilience. I wanted a tool that supported my system rather than fought it — something simple, nurturing and sustainable.
Sauna offered exactly that:
So I decided to bring a wood-fired sauna to Greenshutters and create something deeply restorative for guests and for myself.
Supporting Ironman Wales & Coastal athletes
Each September we welcome Ironman Wales athletes — people who push their bodies to extraordinary limits. For them, sauna provides:
With the sea just steps away, the hot–cold contrast becomes a simple, powerful ritual.
Earth, sea & heat: A new chapter
The sauna at PembrokeshireBeachHouse isn’t a spa extra. It’s an invitation to:
It’s a gentle way to reconnect with yourself — whether you’re navigating midlife, training for a challenge, or simply seeking rest.
An open invitation
What began at Hampstead Heath has become Earth, Sea & Heat on the Pembrokeshire coast. If you’re curious about sauna — for hormones, for recovery, or for wellbeing — you’re in good company.
When you stay at PembrokeshireBeachHouse, I hope the sauna becomes part of your own story too: a place to soften, recalibrate and feel more fully yourself.